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Laurie Fenske

Managing Director


Throughout my life I’ve had the outlook with the idea of no regrets, just being able to learn as much as possible. Truth be told, there have been some huge learning opportunities along the way. Having said that, had I known earlier on in my career, the things I know now – I wouldn’t have changed a thing. I truly believe that every step along the way has allowed me to grow and develop not only as an individual but also as a professional business woman.


My coaching skills were forged though a distinguished career in the financial services industry. After being mentored by my father at his investment firm, I grew into sales and management roles before following my passion into the world of coaching in 2015. Today, I offers solution-based coaching to clients throughout Canada, the United States and Europe.

Prior to opening my boutique private coaching practice, I developed a reputation for performance and achievement in positions with firms such as RBC Investments, Sunlife, The Co-operators and Servus. Along the way, I garnered a number of awards, including Financial Planner of the Year, Highest External Sales, Quick Start Achiever, and Western Region Builder. During my tenure in the Financial Services sector, I completed the PFP (Personal Financial Planner), EPC (Elder Planning Certificate), and PCC (Professional Certified Coach). Since starting FSC Group, the MCC (Master Certified Coach) designation has been completed.

My high energy executive coaching sessions are focused to achieve substantial improvements in the areas of productivity, leadership skills, staff management, and communication. In team coaching sessions, I utilize behavioural analysis to enable team members to better understand their colleagues, in the goal of working together more harmoniously.

Out of the office I am an energetic, contributing member to my community in the Edmonton area, along with my husband Dave. Avid fans of both football and hockey, we also enjoy watching curling and playing golf.  I hold the position of Vice President for my local Business Ladies Golf League, am an active member of the Chamber of Commerce and am known for my passion for gardening.

“I saw the angel in the marble, and I chiseled until I set it free.” – Michelangelo


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Kelley Izso

Facilitation Lead

Possessing a strong commitment to team development and growth has allowed Kelley to excel in mentoring and training.  These skills serve her well as Facilitation Lead at FSC Group, Inc., where she is passionate and leads engaging and energetic workshops. Through years of experience in the management of people, Kelley has seen that investing and training employees elevates their engagement and business results.  Kelley and her husband are avid golfers and enjoy vacationing at hot destinations. 


Catherine Whyte, BA, CFP
Facilitator & Business Development Associate

After a successful career as an Advisor and Financial Planner with SunLife, Cathy is transitioning into a role that allows her to influence the success of others.  She loved seeing the positive impact she made with clients in helping them manage and plan their financial future, and she is excited to facilitate opportunities for partnering with clients and seminar participants to achieve their full potential.


Kaitlin Byar

Communications Consultant

With a background in marketing, administration, and photography, Kaitlin is passionate about local business development, innovative communications, creative brands that inspire, and community well-being. She endeavours to provide small businesses with the tools and support they need to be successful through her past experience as an administrative assistant, paralegal, communication coordinator, and office manager.


Dannielle Fenske

Finance Consultant

As a dedicated and detail-oriented accounting professional, Dannielle focuses on the internal functions of businesses.  Her belief allows her to provide small business clients efficient and dependable bookkeeping services, while her depth of knowledge and experience supports them in their overall success.  Assisting startup companies  Dannielle provides insight and assistance with additional hurdles that come during the growth phase. She began her career in the food industry, has moved throughout the oil and gas industry and is currently a Controller in the construction industry. 

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