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Laurie Fenske

Managing Director


Throughout my life I’ve had the outlook with the idea of no regrets, just being able to learn as much as possible. Truth be told, there have been some huge learning opportunities along the way. Having said that, had I known earlier on in my career, the things I know now – I wouldn’t have changed a thing. I truly believe that every step along the way has allowed me to grow and develop not only as an individual but also as a professional business woman.


My coaching skills were forged though a distinguished career in the financial services industry. After being mentored by my father at his investment firm, I grew into sales and management roles before following my passion into the world of coaching in 2015. Today, I offers solution-based coaching to clients throughout Canada, the United States and Europe.

Prior to opening my boutique private coaching practice, I developed a reputation for performance and achievement in positions with firms such as RBC Investments, Sunlife, The Co-operators and Servus. Along the way, I garnered a number of awards, including Financial Planner of the Year, Highest External Sales, Quick Start Achiever, and Western Region Builder. During my tenure in the Financial Services sector, I completed the PFP (Personal Financial Planner), EPC (Elder Planning Certificate) and PCC (Professional Certified Coach) designations.

My high energy executive coaching sessions are focused to achieve substantial improvements in the areas of productivity, leadership skills, staff management, and communication. In team coaching sessions, I utilize behavioural analysis to enable team members to better understand their colleagues, in the goal of working together more harmoniously.

Out of the office I am an energetic, contributing member to my community in the Edmonton area, along with my husband Dave. Avid fans of both football and hockey, we also enjoy watching curling and playing golf.  I hold the position of Vice President for my local Business Ladies Golf League, am an active member of the Chamber of Commerce and am known for my passion for gardening.

“I saw the angel in the marble, and I chiseled until I set it free.” – Michelangelo



Kaitlin Byar

Communications Consultant

With a background in marketing, administration, and photography, Kaitlin is passionate about local business development, innovative communications, creative brands that inspire, and community well being. She endeavors to provide small businesses with the tools and support they need to be be successful through her past experience as an administrative assistant, paralegal, communication coordinator, and office manager.

Kaitlin owns Imagine Acorn Co. and Acorn Photographs. Imagine Acorn is a boutique brand consultancy that helps small businesses achieve their goals through impactful communication strategies, streamlined administrative processes, and creative content design.


Dannielle Fenske

Finance Consultant

As a dedicated and detail-oriented accounting professional, Dannielle focuses on the internal functions of businesses.  Her belief allows her to provide small business clients efficient and dependable bookkeeping services, while her depth of knowledge and experience supports them in their overall success.  Assisting startup companies  Dannielle provides insight and assistance with additional hurdles that come during the growth phase. She began her career in the food industry, has moved throughout the oil and gas industry and is currently a Controller in the construction industry. 

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